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STRENGTH & FULLER-LOOKING HAIR: Powerful rice water shampoo made with hydrolyzed rice protein to help hair look stronger, smoother, and more resilient over time—ideal as a hair thickening shampoo for thin, fine, and visibly damaged strands seeking a fuller appearance.
Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!
Rice Tein NPNF® Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.
Full ingredients list: Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Hydrolyzed Rice Protein, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate.
Our Kitsch Strengthening Rice Water Protein Shampoo is formulated with Rice Tein NPNF® clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.
Everyone's hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean the top, sides, and back of your scalp. If you're not seeing results, we recommend applying more during your wash time.
Kitsch Strengthening Rice Water Protein Shampoo is suitable for individuals looking to strengthen their hair, add shine and boost volume. It's especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.
If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.
To keep your protein-moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Shampoo with more hydrating options like our Kitsch Smoothing Castor Oil Shampoo, or our Kitsch Moisturizing Coconut Oil Shampoo.
Our Kitsch liquid shampoos are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post consumer recycled) packaging to maintain our commitment to reducing waste, and the bottles themselves are recyclable.
Questions or need a hand? Email us at contact@zulfees.co.nz — we are here to help!
Lea
As a loyal Kitsch bar user I was curious about the liquid shampoo and super excited to try it out. The rice water bars were not the best for my hair, but my hair loved the liquid. The shampoo smells divine, is super concentrated (you only need a tiny bit) and lathers beautifully! Highly recommend! - Imported from Kitsch.
Sasha A.
I enjoyed trying the new liquid version of the Strengthening Rice Water Shampoo. I currently use this is in the shampoo bar form and the liquid does just as great of a job. My hair felt clean and light after using. I look forward to using the liquid and bar form to keep my hair strong - Imported from Kitsch.
Jaliyah M.
I definitely recommend this product it is amazing and smells so good - Imported from Kitsch.
Emily M.
As a woman in my 30s with fine hair, I was excited to try this shampoo. It took a couple of uses, but I really noticed a difference. My hair feels stronger, and I am seeing less breakage The shampoo feels gentle on the scalp and the smell is mild - Imported from Kitsch.
