EFFECTIVELY NEUTRALIZES BRASSINESS: Purple toning shampoo bar expertly neutralizes unwanted yellow and brassy tones in blonde, grey, white, and color-treated hair, restoring a vibrant, cool-toned shine. Ideal for natural, highlighted, or color-treated hair, it reveals brighter, healthier, salon-quality color with every wash
STRENGTHENS & BOOST SHINE: Enriched with biotin, this shampoo bar strengthens hair strands, reduces dullness, and boosts natural shine. Enjoy smoother, more resilient hair that feels nourished and revitalized, helping maintain your hair’s health and vibrancy while preventing breakage and promoting overall hair strength.
SAFE FOR COLOR-TREATED HAIR: Formulated with a balanced pH, this shampoo bar is safe for all color-treated and highlighted hair types. It gently cleanses without stripping color, preserving the longevity and intensity of your dye or natural highlights, ensuring your hair remains vivid, soft, and silky after every use.
CLEAN, VEGAN, & GENTLE FORMULA: Free from parabens, sulfates, silicones, phthalates, and artificial fragrances, this vegan shampoo bar offers a clean, toxin-free hair care solution. It’s gentle on sensitive scalps and environmentally friendly, supporting healthy hair and scalp without harsh chemicals or residue buildup.
ECO-FRIENDLY & OCEAN POSITIVE: Reduces single-use plastic by replacing two bottles of liquid shampoo or conditioner. Made in the USA with high-quality ingredients, and 4OCEAN certified—each bar supports removing one bottle’s worth of plastic waste from oceans, rivers, and coastlines.
Frequently Asked Questions
How to Use
How to neutralize unwanted brassiness: Wet hair & bar, then "paint" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed.
Pro Tip: Pair with Kitsch Beauty Bar Bag.
Ingredients
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Biotin Biotin, a B-complex vitamin (B7), is often included in hair care routines due to its role in supporting keratin production. It may contribute to the appearance of thicker, stronger hair and is associated with improved texture and manageability.
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Castor Oil Nourish your hair from roots to ends with the help of Castor Oil, a strand-strengthening and scalp-balancing oil for clean, healthy hair.
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Full ingredients list: Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Water/Aqua/Eau, Hydrogenated Castor Oil, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Biotin,Amyl Cinnamal, Citronellol, Geraniol, Limonene, Linalool, Linalyl acetate, Pelargonium Graveolens Flower Oil, Terpineol, Acid Violet 43 (CI 60730)
How quickly will I see results?
Depending on your hair type and how frequently you wash your hair, some people see results immediately and some people may start to see results in a few weeks.
Does it work for people of all ages?
Yes, but don't just take our word for it! Check out the thousands of 5 star reviews from people of all ages using our shampoo and conditioner bars.
How often should I use the Purple Toning Shampoo Bar?
Start with every other wash and adjust based on your desired toning intensity. For very brassy hair, you can use it at every wash. For light toning maintenance, use it once a week. Leaving it on for 1-3 minutes builds more toning effect.
How much do I use on my hair?
Everyone's hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean from your roots and scalp to the ends of your hair. If you're not seeing results, we recommend applying more during your wash time.